Case 4-1 McDonald's Great Britain -The Turnaround Study

4-1 McDonald's Great Britain -The Turnaround - Case Study Example There was a further fall in McDonald’s UK’s sales in 2005 alongside those of other European McDonald’s outlets. In 2007, the company’s sales went up by 4.6 percent and it increased its market share. Inadequate localization, negative perception, and competition are some of the reasons for McDonald’s UK lagging behind. The most critical problem confronting McDonald’s UK is inadequate localization. This manifests in the way its Britain customers were repulsed by its use of the red color on its company logo. The second most critical problem facing McDonald’s UK is negative perception and the Greenpeace lawsuit, low quality food, lack of variety on its menu and the low pay that the company offers its employees are responsible for the company’s negative perception. The least critical problem facing McDonald’s UK is competition. Some emerging coffee shops are competing with McDonald’s UK and other fast food businesses are offering more variety for what is considered healthy foods by Britain’s customers (Krishna & Chaudhuri 658). Question 2: Some problems you identified in Question 1 may require a â€Å"quick fix† in the short run, while others may require a major shift in company strategy. Assuming that you cannot focus on all the problems at once, suggest the order in which the issues should be addressed and suggest an approach to solving each problem. The problem of competition that is confronting McDonald’s UK is one that needs a quick fix. McDonald’s UK has the capacity to liaise with its parent firm to offer coffee as a primary item in its menu. Its initiative to introduce freshly ground Kenco beans suffices to introduce a coffee brand that is unique. The problem of negative perception should be the second problem that McDonald’s UK should address. The company can address this problem by making peace with Greenpeace activists in order to reassure the Britons that it takes responsibility for its mistakes. The problem of

Theories Of Delinquency Essay Example for Free

Theories Of Delinquency Essay Deviant behavior is behavior that is a recognized violation of social norms. Formal and informal social controls attempt to prevent and minimize deviance. One such control is through the medicalization of deviance. Acting upon certain discriminatory facts or problems. It is not the act itself, but the reactions to the act, that make something deviant. Crime, the violation of formally enacted law, is formal deviance while an informal social violation such as picking ones nose is an example of informal deviance. It also means not doing what the majority does or alternatively doing what the majority does not do. For instance, behaviors caused by cultural difference can be seen as deviance. It does not necessarily mean criminal behavior. An example of a group considered deviant in the modern United States is the Ku Klux Klan. Milder examples include punks and goths. I have chosen two sociological theories namely differential association and conflict theory.   On the other hand I also chose psychoanalytic theory and learning theory under psychological theories. Sociological Theories Differential association Also known as Social Learning Theory, it explains deviance as a learned behavior. The most important variables in this theory are the age of the learner of deviance, the quality of contact between the learner and the deviant role model, and the relationship between the learner and the deviant model. It does a great job of explaining how children grow up to become law-breakers or juvenile offenders, but it suffers from a paradox. If all deviance is learned from a teacher, and the teacher learned from their teacher, how did the first teachers learn to be deviant? In criminology, Differential Association is a theory developed by Edwin Sutherland proposing that through interaction with others, individuals learn the values, attitudes, techniques, and motives for criminal behavior. The Differential Association Theory is the most talked about of the Interactionist theory of deviance. This theory focuses on how individuals learn how to become criminals, but does not concern itself with why they become criminals. They learn how to commit criminal acts; they learn motives, drives, rationalizations, and attitudes. It grows socially easier for the individuals to commit a crime. Their inspiration is the processes of cultural transmission and construction. Sutherland had developed the idea of the self as a social construct, like when a persons self-image is continuously being reconstructed especially when interacting with other people. This theory stated that an individual commits deviant acts because of his motives, interests, drives and even attitudes.   Now let me apply this theory to the three deviant acts. Breaking and entering a home is an example of this. The individual will do such act if there is motive, for example getting valuable things in order to get his goal. His goal is maybe revenge or just plain theft. Another deviant behavior is carjacking, if the individual’s goal is to use that particular act in unlawful acts. An individual will do such act for self satisfaction. If an individual grew up in a community wherein deviant behavior can be seen all over he might commit the same deviant acts such as shoplifting. For example, if only this ct will supply all the needs of the individual. Conflict theory Conflict theorists generally see deviance as a result of conflict between individuals and groups. The theoretical orientation contributes to labeling theory in that it explains that those with power create norms and label deviants. Deviant behavior is actions that do not go along with the socially prescribed worldview of the powerful, and is often a result of the present social structure preventing the minority group access to scarce resources. Since it explains deviance as a reaction due to conflict between groups and individuals due to scarce resources, it does a great job of explaining deviance by poor citizens, etc. However, it does not do such an excellent job in explaining white-collar crime. This theory also states that the powerful define crime. This begs the question, whom is this theory functional to? In this theory, laws are instruments of oppression. In other words, tough on the powerless and less tough on the powerful. In sociology, conflict theory states that the society or organization functions so that each individual participant and its groups struggle to maximize their benefits, which inevitably contributes to social change such as changes in politics and revolutions. The theory is mostly applied to explain conflict between social classes, proletarian versus bourgeoisie; and in ideologies such as capitalism versus socialism. The theory attempts to refute functionalism, which considers that societies and organization function so that each individual and group plays a specific role, like organs in the body. There are radical basic assumptions (society is eternally in conflict, which might explain social change), or moderate ones (custom and conflict are always mixed). The moderate version allows for functionalism to operate as an equally acceptable theory since it would accept that even negative social institutions play a part in societys self-perpetuation. In understanding conflict theory, social class competition plays a key part. The following are four primary assumptions of modern conflict theory: Competition. Competition over scarce resources (money, leisure, sexual partners, and so on) is at the heart of all social relationships. Competition rather than consensus is characteristic of human relationships. Structural inequality. Inequalities in power and reward are built into all social structures. Individuals and groups that benefit from any particular structure strive to see it maintained. Revolution. Change occurs as a result of conflict between social class competing interests rather than through adaptation. It is often abrupt and revolutionary rather than evolutionary. War. Even war is a unifier of the societies involved, as well as war may set an end to whole societies. Conflict theory is mostly applied to explain conflict between social classes, proletarian versus bourgeoisie; and in ideologies such as capitalism versus socialism.   Let me take the four primary assumptions of modern conflict theory in applying this theory to the three deviant acts. Competition The individual might indulge in shoplifting if the resources are not well distributed to the society, or if there is scarcity. Breaking and entering a home also occurs because of the existence of conflict between social classes. The lower class may do this act for him to get things that he cannot buy. Structural inequality Carjacking may exist because of this. Inequalities in power and wealth are one reason why people do such act.   Before a car is just leisure but times goes by, it becomes a need to people.   Cars nowadays have become a status symbol.   Some people indulge into this act in order to supplement other deviant act like kidnapping and others. Psychological Theories Psychological theories of crime begin with the view that individual differences in behavior may make some people more predisposed to committing criminal acts. These differences may arise from personality characteristics, biological factors, or social interactions. Psychoanalytic Theory According to Sigmund Freud (1856-1939), who is credited with the development of psychoanalytic theory, all humans have natural drives and urges repressed in the unconscious. Furthermore, all humans have criminal tendencies. Through the process of socialization, however, these tendencies are curbed by the development of inner controls that are learned through childhood experience. Freud hypothesized that the most common element that contributed to criminal behavior was faulty identification by a child with her or his parents. The improperly socialized child may develop a personality disturbance that causes her or him to direct antisocial impulses inward or outward. The child who directs them outward becomes a criminal, and the child that directs them inward becomes a neurotic. Let us now take a look at sociological theories.   The first one is psychoanalytic theory, Sigmund Freud contented that all humans have criminal tendencies.   These tendencies may become reality because of different instances. Let me now apply this theory to the three deviant acts. Breaking and entering a home may depend on the family orientation. If the child is aware that it is the job of his father, sooner or later the child may also do the same act. It is mentioned that Freud saw all human behavior as motivated by the drives or instincts, which in turn are the neurological representations of physical needs. At first, he referred to them as the life instincts. These instincts perpetuate the life of the individual, by motivating him or her to seek food and water. If the individual is jobless and doesn’t have the money to buy food, the individual may shoplift in order to overcome hunger. He also mentioned that the unconscious is the source of our motivations. An individual may get involve into carjacking because of his friends but unconsciously, he has the inner desire to drive new and expensive cars. Learning Theory Learning theory is based upon the principles of behavioral psychology. Behavioral psychology posits that a persons behavior is learned and maintained by its consequences, or reward value. These consequences may be external reinforcement that occurs as a direct result of their behavior (e.g. money, social status, and goods), vicarious reinforcement that occurs by observing the behavior of others (e.g. observing others who are being reinforced as a result of their behavior), and self-regulatory mechanisms (e.g. people responding to their behavior). According to learning theorists, deviant behavior can be eliminated or modified by taking away the reward value of the behavior. Hans J. Eysenck, a psychologist that related principles of behavioral psychology to biology, postulated that by way of classical conditioning, operant conditioning, and modeling people learn moral preferences. Classical conditioning refers to the learning process that occurs as a result of pairing a reliable stimulus with a response. Eysenck believes, for example, that over time a child who is consistently punished for inappropriate behavior will develop an unpleasant physiological and emotional response whenever they consider committing the inappropriate behavior. The anxiety and guilt that arise from this conditioning process result in the development of a conscience. He hypothesizes, however, that there is wide variability among people in their physiological processes, which either increase or decrease their susceptibility to conditioning and adequate socialization. The second one is the learning theory. Let us apply this theory to the following deviant acts. A shoplifter do such acts because in the end he is being rewarded, he may eat the food he shoplifted or even sell materials he got from the store. By means of this he is also earning money. Another deviant act is breaking and entering a home because the individual has observed the same acts from his peers. Behaviorists say that learning has to be represented by a permanent change in behavior; in contrast social learning theorists say that because people can learn through observation alone, their learning may not necessarily be shown in their performance. Learning may or may not result in a behavior change. A good example of this carjacking, the individual may learn how these acts do by merely observing and eventually he may do it and be rewarded by this act. References:   Ã‚  Ã‚  Ã‚   Deviant Behavior. Wikipedia the free Encyclopedia. (2006). Retrieved November 17,   Ã‚  Ã‚  Ã‚   2006 from Wikipedia.com:   http://en.wikipedia.org/wiki/Deviant_behavior   Ã‚  Ã‚  Ã‚   Sociology of deviance. Wikipedia the free Encyclopedia. (2006). Retrieved November   Ã‚  Ã‚  Ã‚   17, 2006 from Wikipedia.com: http://en.wikipedia.org/wiki/Sociology_of_deviance   Ã‚  Ã‚  Ã‚   Differential Association. Wikipedia the free Encyclopedia. (2006). Retrieved November   Ã‚  Ã‚   17, 2006 from Wikipedia.com:http://en.wikipedia.org/wiki/Differential_association   Ã‚  Ã‚  Ã‚   Conflict Theory. Wikipedia the free Encyclopedia. (2006). Retrieved November   Ã‚  Ã‚   17, 2006 from Wikipedia.com: http://en.wikipedia.org/wiki/Conflict_theory   Ã‚  Ã‚     Flowe, Heather. Psychological Theories of Crime. (1996). Retrieved November 17, 2006   Ã‚     Ã‚  http://psy.ucsd.edu/~hflowe/psych.htm   Ã‚  Ã‚     Boeree, C. George. Sigmund Freud (1997). Retrieved November 19, 2006.   Ã‚     Ã‚  http://www.ship.edu/~cgboeree/freud.html   Ã‚  Ã‚  Ã‚   Social Learning Theory. Retrieved November 19, 2006.   Ã‚  Ã‚  Ã‚   http://teachnet.edb.utexas.edu/~lynda_abbott/Social.html

Controlling Illegal Street Racing :: essays research papers

The automobile was invented around 1890, ever since then people have been trying to push the limits of the automobile. With the desire to push the limits of automobiles competition was created, and spawned racing. Racing comes in many forms, from circle track racing to drag racings. Many of these racing events are held in controlled areas and are sanctioned by governing bodies with rules and regulations to make the sport safe. The downside to this notion of competition has created amateurs who try to duplicate racing in uncontrolled environments causing death and carnage. This brings us to the idea of street racing, it is a derivative of drag racing, but as the name implies it is done on the street. Since street racing takes place on public roads it is hard to control every variable that may occur resulting in crashes that involve innocent bystanders. There are ways however, to combat street racing and to help amateurs participate in drag racing in controlled and safe environments in stead of public roads. Out of these many ways to combat street racing are two ways to help stop this problem. One of these ways is the sectioning of new drag strips, and racing events that are taken off the road and into areas that can become controlled environments. The other way is to implement stricter enforcement and more severe punishments for those caught street racing. Street racing can be controlled if done correctly. Opening racetracks and getting existing tracks to stay open longer and later for the people that normally race illegally is a step in the right direction. By opening tracks in and around large cities you make it easier for people who might other wise partake in street racing and endanger the lives of others. Often times in large metropolitan areas you would have to travel one, two, three, maybe even four hours away to find a legal drag strip. This makes it less convenient to people that are interested in racing and ultimately leads them to just race where and whenever they can in the local area. Another way is for organizations to help sponsor these types of events. They do not have to build a racetrack on every corner, but it is the idea, that you can make a large parking lot or old airport runway a legal and safe place for people to race. Some programs have had great success with this, for instance Race Legal holds events in southern California to help get the young kids that parti cipate in dangerous street racing off of the streets and give them a safe and legal place to race.

The Inspirational Jane Eyre :: Jane Eyre Essays

The Inspirational Jane Eyre      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jane Eyre is the main character in the novel named Jane Eyre by Charlotte Bronte. She is but a fictional character, and in our hearts she will stay. This incredible lady in her beloved story has carried on through the centuries to inspire all its readers. Jane is a cherished woman with whom everyone can find a bit of themselves in.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The captivating character of Jane Eyre was created in the mid 1800's by an awe-inspiring writer by the name of Charlotte Bronte. This enchanting woman was nothing short of amazing. She was one of the first ever female writers, and she wrote a story about a strong lady. This bit of history allows us to look at Jane Eyre as a liberator. She was a very strong woman in the days that women were not allowed to be self-reliant. Jane had a way about her that demanded attention. She was very shy and introspective, yet her sheer presence was enough to demand attention for all men. Jane captivated the hearts of many older men. She began with her uncle, Mr. Reed. He was a gentleman who cared for his own children, but when Jane lost both of her parents he was quick to take her in as his own. Mrs. Reed only would say that he pitied her, but we all know there was more. She enchanted the lives of Mr. Rochester and St. John. Both men, in or near there thirties, proposed her twice. She accepted both of Mr. Rochester 's proposals. She also did something remarkable; she refused St. John's proposals of marriage. Jane Eyre was a very special woman of her time.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jane's life story is greatly admired by women around the world due to the nature of her character. She searches for love and acceptance and she finds it in every place she is. Even though Mrs. Reed did not accept her in the time she went back she made a friend of Mrs. Eyre's daughter, Elise. Jane also found acceptance in the harsh Mr. Rochester, and the unwilling household of St. John. She was always taken in her lowest hour and raised up to a great triumph later. While at St. John's she found the family in whom she had searched.

Deconstruction of Trailer †Fight Club Essay

At the start of the trailer for Fight Club it starts with the logo stating â€Å"Regency† and next the trailer introduces the character named Tyler quoting â€Å"I want you to hit me as hard as I can, how much can you know about yourself if you’ve never been in a fight† this showing that Tyler Durden played by Brad Pitt is one of the main characters in the film as he is shown first and with the quote showing that it’s a hard hitting film and that it gives you a rough idea of what’s going to happen. Next would be the mise-en-scene the film starts off with the two main characters standing outside having a conversation. The whole trailer has quite a low saturation of colour so connotes that it a Rolla coaster of a film that includes elements such as dark humour, fights, mental illnesses such as Insomnia, Schizophrenia and multiple personality disorder and inappropriate scenes and also the second main character which would be The Narrator who doesn†™t have his name mentioned played by Edward Norton. In the film, sound plays a big role weather it being the narrator talking or the smashing of glass, shouting, songs it gives the film effect for example let’s start with the narrator and how he speaks it gives a sense of knowing and what the narrator says goes for example with the quote â€Å"This is your life and it’s ending one minute at a time† showing how he see’s things, how things are and that it isn’t all fantasy. Next would be the conversations, arguments and occasional smashing of glass this shows that by all of this being in the trailer it would make people watch from the beginning till the end as audience would want to know more of what they are about to watch. Lastly in the end of the trailer the song by â€Å"The Pixies; Where’s my Mind† this song is fitting to the whole story as the film shows all different mental disorders and how life is. First off I’m going to start off with the editing, with fight club It’s a good example of angels and shots a few I picked out from the film would be Shot Reverse Shot, Cross Cutting, Establishing Shot, Reaction Shot and also a POV Shot. In the first few seconds of the trailer it examples an Establishing shot where the two main characters are talking it’s a wide angled shot where it shows everything on what happening with the characters.

Definition and Examples of Structural Violence

Definition and Examples of Structural Violence Structural violence refers to any scenario in which a social structure perpetuates inequity, thus causing preventable suffering. When studying structural violence, we examine the ways that social structures (economic, political, medical, and legal systems) can have a disproportionately negative impact on particular groups and communities. The concept of structural violence gives us a way to consider how and in what forms these negative impacts occur, as well as what can be done to curtail such harm. Background The term structural violence was coined by the Johan Gultang, a Norwegian sociologist. In his 1969 article, â€Å"Violence, Peace, and Peace Research,† Gultang argued that structural violence explained the negative power of social institutions and systems of social organization among marginalized communities. It is important to distinguish Gultang’s concept of violence from the term as it is traditionally defined (physical violence of war or crime). Gultang defined structural violence as the root cause of the differences between people’s potential reality and their actual circumstances. For example, potential life expectancy in the general population might be significantly longer than the actual life expectancy for members of disadvantaged groups, due to factors like racism, economic inequality, or sexism. In this example, the discrepancy between the potential and the actual life expectancy results from structural violence. Significance of Structural Violence Structural violence enables more nuanced analyses of the social, cultural, political, economic, and historical forces that shape inequality and suffering. It creates an opportunity to consider seriously the role of different types of marginalization – such as sexism, racism, ableism, ageism, homophobia, and/or poverty – in creating lived experiences that are fundamentally less equal. Structural violence helps explain the multiple and often intersecting forces that create and perpetuate inequality on multiple levels, both for individuals and communities. Structural violence also highlights the historical roots of modern inequality. The inequities and suffering of our time often unfold within a broader history of marginalization, and this framework provides a critical context for understanding the present in terms of its relationship to the past. For instance, marginalization in post-colonial countries often connects closely with their colonial histories, just as inequality in the U.S. must be considered with respect to complex histories of slavery, immigration, and policy. Structural Violence and Health Today, the concept of structural violence is widely used in the fields of public health, medical anthropology, and global health. Structural violence is particularly useful for examining suffering and inequity in the sphere of health. It highlights the complex and overlapping factors that influence health outcomes, such as in the case of health disparities (or inequity) between different racial or ethnic communities in the U.S. or elsewhere. Paul Farmer’s research, writing, and applied work in the field of global health has brought significant attention to the concept of structural violence. An anthropologist and physician, Dr. Farmer has worked in this field for decades, using the lens of structural violence to show the connections between vast differences in wealth accumulation and related disparities in health care and outcomes around the world. His work emerges from the intersections of public health and human rights, and he is the Kolokotrones University Professor of Global Health and Social Medicine at Harvard University. Dr. Farmer co-founded Partners in Health, an international organization that aims to improve preventable negative health outcomes in disadvantaged – and disproportionately ill – communities. Why is it at some of the world’s poorest countries are also the sickest? The answer is structural violence. Farmer and Partners in Health began working in Haiti in the mid-1980s, but the organization has since expanded to multiple sites and projects around the world. Projects related to structural violence and health include: The aftermath of the 2010 earthquake in HaitiTuberculosis epidemics in Russian prisonsReconstructing Rwanda’s health care system after the 1994 genocideHIV/AIDS interventions in Haiti and Lesotho Structural Violence in Anthropology Many cultural and medical anthropologists are influenced by the theory of structural violence. Key anthropological texts on structural violence and health are: Pathologies of Power: Health, Human Rights, and the New War on the Poor (Paul Farmer)Death Without Weeping: The Violence of Everyday Life in Brazil (Nancy Scheper-Hughes)Fresh Fruit, Broken Bodies: Migrant Farmworkers in the United States (Seth Holmes)In Search of Respect: Selling Crack in El Barrio (Philippe Bourgois) Structural violence is particularly prominent in medical anthropology, including the anthropology of global health. It has been used to analyze a variety of topics, including but not limited to substance abuse, migrant health, child mortality, womens health, and infectious disease. Sources Farmer, Paul. Haiti After the Earthquake. Public Affairs, 2011.Kidder, Tracy. Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a M an Who Would Cure the World. Random House, 2009.Rylko-Bauer, Barbara and Paul Farmer. Structural Violence, Poverty, and Social Suffering. The Oxford Handbook of the Social Science of Poverty. April 2017.Taylor, Janelle. Explaining Difference: Culture, Structural Violence, and Medical Anthropology. Office of Minority Affairs at Diversity, The University of Washington.

The First Two Years After Birth essays

The First Two Years After Birth essays The first two years after birth, through the developing person has to do with three domains, physical, cognitive and emotional. In the physical development stage the first year of life, the average baby grows 10 inches and gains 15 pounds. By 4 months birth weight has doubled, and by one year it has tripled. During the second year physical growth slows considerably. Rapid increases in height and weight will not occur again until early adolescence. An infants growth does not occur in the smooth, continuous fashion depicted by growth charts. Growth takes place in fits and starts. When babies are measured daily over their first 21 months, most show no growth 90 percent of the time, but when they grow, they do so rapidly. Some children gain as much as 1 inch in height overnight. Changes in the babys size are accompanied by marked changes in body proportions. During the first two years after birth, babies and toddlers have heads that are large relative to their bodies. This rapid growth of the head reflects that rapid development of the central nervous system: An infants brain reaches three quarters of its adult size by the age of 2, at which point head growth slows down and the body does most of the growing. Head growth is virtually complete by age 10, but the body continues to grow for several more years. Early cognitive development consists partly of changes in how children think about the world. The most influential theorist in this area was the Swiss psychologist Jean Piaget (1896-1980). He became interested in the cognitive development while working as a research assistant. Piaget became intrigued by the reasons young children gave for answering for answering certain questions incorrectly. Later he observed and studied other children. Piaget believed cognitive development is a way of adapting to the environment. Unlike other animals, human children do not have many built in responses. This ...